Unlocking the building blocks of AI-Powered Amazon Advertising solutions
Today, we’re excited to announce the release of the Amazon Ads API MCP SDK — the first comprehensive Ads API open-source project that bridges the gap between your favorite AI tools and Amazon’s advertising platform.
Democratizing AI-Powered Advertising
As an Amazon Ads Partner, Openbridge has witnessed firsthand the challenges that businesses face when trying to harness the full potential of Amazon’s advertising ecosystem with AI. While the Amazon Ads API offers incredible capabilities, integrating it with AI systems has traditionally required significant technical expertise and development resources.
That’s why we built the Amazon Ads API MCP SDK — a community-driven, open-source project designed to unlock the value of AI with Amazon Ads API for everyone.
What Makes This Different?
The Amazon Ads API MCP SDK leverages the Model Context Protocol (MCP), which acts as a universal translator between AI models like Claude and external systems.
Comprehensive API Coverage
The SDK doesn’t just cover the basics — it provides access to the full breadth of Amazon’s advertising ecosystem:
- Campaign Management — Sponsored Products, Brands, Display, and TV
- Amazon DSP — Programmatic advertising capabilities
- Amazon Marketing Cloud — Advanced analytics and insights
- Reporting & Analytics — Performance data and optimization insights
- Creative Management — Asset optimization and testing
- Audience Tools — Targeting and segmentation
Getting Started in Minutes
Whether you’re using Claude Desktop, building custom applications, or integrating with existing systems, the MCP SDK provides flexible authentication options and comprehensive documentation to get you up and running quickly.
The Amazon Ads API MCP SDK is just the beginning. We’re building a community of developers, marketers, and innovators who believe in the power of AI to transform advertising.
Get involved:
- ⭐ Star the project on GitHub to show your support
- 📚 Explore the documentation and get started with your first integration
- 🐛 Report issues and suggest improvements
- 🤝 Contribute code, documentation, or use cases
- 💬 Join the conversation and share your experiences
Visit our GitHub repository to get started today, and join us in shaping the future of AI-powered advertising.
The Amazon Ads API MCP SDK is developed and maintained by Openbridge, an Amazon Ads Partner. This open-source project is not affiliated with or endorsed by Amazon, but is designed to work seamlessly with Amazon’s advertising platforms.
Open-source Amazon Ads API MCP SDK was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.
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