Power of Tags in Amazon Stores: Key To External Marketing Performance Insights

Using Store tags delivers insights to optimize traffic driving marketing and advertising media investments.

Source tags in Amazon Stores are potent tools that offer a robust mechanism for tracking traffic sources and analyzing campaign effectiveness.

These tags are not just a tracking tool but a strategic asset that can significantly enhance your understanding of marketing effectiveness.

If you are a pro and use Amazon Store tags but want deeper, more sophisticated tagging strategies and tools, check out our post “Hacking Your Amazon Brand Store Tagging Strategy.” You can achieve powerful campaigns, offers, and creative insights into what drives Amazon activity.

Hacking Your Amazon Brand Store Tagging Strategy

Bridging the Tagging Gap in Amazon Stores

Tagging has become a fundamental practice for agencies and brands in digital marketing. Tags are essential tools for tracking and analyzing the performance of various marketing efforts across different channels, enabling data-driven decision-making and optimization.

Despite the widespread adoption of tags in marketing channels such as Google, Meta, and Email, their implementation on Amazon has lagged. While some forward-thinking Amazon advertisers, agencies, and brands use source tags to understand better the impact of their off-Amazon marketing investments drive Amazon performance, many others do not.

As Amazon continues to expand its offerings and attract more non-endemic or “off-Amazon” brands and advertisers, tagging will become a requirement. Not using tags will mean agencies and brands will be blind to the success or failure of drive-to-store marketing and advertising efforts. They will need more insight into their campaigns’ effectiveness and critical data points to make informed decisions to optimize their strategies.

By embracing tagging on Amazon, businesses can bridge the gap between their off-Amazon marketing efforts and their Amazon Store performance, unlocking a wealth of data-driven insights to drive growth and success in the competitive e-commerce landscape.

Tagging is relatively easy, so there is no reason not to start using it!

Mastering Source Tag Creation: A Step-by-Step Guide to Boosting Your Amazon Store’s Visibility

Tagging involves adding a parameter to the URL of your Amazon Store page. This parameter, known as a source tag, usually follows the format ?channel=tag-name.

When a potential customer clicks on this tagged link and lands on your store, Amazon’s tracking system identifies the tag and records any interactions under that specific campaign tag. This data is crucial for evaluating the success of particular marketing efforts.

Effortless Tag Generation: Your Gateway to Enhanced Tracking and Analytics

Here is an overview of the tags within Amazon Store:

Source Tagging 101: Essential Elements for Effective Tracking

  • Base URL: This is the URL of the store page you want to drive traffic to, for example, https://www.amazon.com/stores/page/ABC123.
  • Source Tag Format: The format for source tags typically follows `?channel=tag-name`. Tags should be descriptive yet concise, making them easily identifiable.

Using Amazon’s Tag Creation Tool:

Crafting Custom Source Tags: A Hands-On Approach for Advanced Tracking:

Real-World Applications: Leveraging Source Tags for Targeted Marketing and In-Depth Analytics

Here are a few examples of how tags can be applied to your marketing and advertising efforts.

Maximize Email Marketing ROI: Harness Source Tags to Engage Specific Customer Segments:

  • Scenario: You are launching an email campaign targeting loyal customers with a special spring sale.
  • Segment Identification: Create a customer segment, such as loyal customers.
  • Tagging: Use a tag that reflects the campaign and segment, like SpringSale_LoyalCustomers.
  • URL: Your tagged URL might look like https://www.amazon.com/stores/page/ABC123?channel=SpringSale_LoyalCustomers.
  • Email Integration: Embed this URL in the email sent to the loyal customer segment.
  • Insights and Actions: Monitor the performance of this tag in Store insights. If the tag shows high engagement and sales, it indicates the effectiveness of targeting loyal customers with exclusive offers.

Uncover Social Media’s Impact: Utilize Source Tags to Measure Campaign Success

  • Scenario: Running a campaign on Facebook promoting a new product line.
  • Tagging: Create a tag specific to this effort, like FB_NewProductLaunch.
  • URL: https://www.amazon.com/stores/page/ABC123?channel=FB_NewProductLaunch.
  • Deployment: Use this tagged URL in your Facebook ads.
  • Insights: Track the traffic and sales this specific campaign generates. This data helps you understand the ROI of social media advertising and refine future campaigns.

Master Multi-Channel Marketing: Employ Source Tags to Identify Top-Performing Channels

Unlock Your Amazon Store’s Full Potential: Embrace the Power of Strategic Source Tagging

Source tags are not just a tracking tool but a strategic asset that can significantly enhance your understanding of marketing effectiveness.

By leveraging detailed tagging and thorough analysis, brands can fine-tune their campaigns, driving more targeted traffic and increasing conversions.

Using tags or turbocharging tags with “Hacking Your Amazon Brand Store Tagging Strategy” turns source tags into a secret weapon, providing a competitive edge in your efforts to optimize your marketing and advertising investments.


Power of Tags in Amazon Stores: Key To External Marketing Performance Insights was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



from Openbridge - Medium https://ift.tt/GD0O1o8
via IFTTT

Power of Tags in Amazon Stores: Key To External Marketing Performance Insights

Using Store tags delivers insights to optimize traffic driving marketing and advertising media investments.

Source tags in Amazon Stores are potent tools that offer a robust mechanism for tracking traffic sources and analyzing campaign effectiveness.

These tags are not just a tracking tool but a strategic asset that can significantly enhance your understanding of marketing effectiveness.

If you are a pro and use Amazon Store tags but want deeper, more sophisticated tagging strategies and tools, check out our post “Hacking Your Amazon Brand Store Tagging Strategy.” You can achieve powerful campaigns, offers, and creative insights into what drives Amazon activity.

Hacking Your Amazon Brand Store Tagging Strategy

Bridging the Tagging Gap in Amazon Stores

Tagging has become a fundamental practice for agencies and brands in digital marketing. Tags are essential tools for tracking and analyzing the performance of various marketing efforts across different channels, enabling data-driven decision-making and optimization.

Despite the widespread adoption of tags in marketing channels such as Google, Meta, and Email, their implementation on Amazon has lagged. While some forward-thinking Amazon advertisers, agencies, and brands use source tags to understand better the impact of their off-Amazon marketing investments drive Amazon performance, many others do not.

As Amazon continues to expand its offerings and attract more non-endemic or “off-Amazon” brands and advertisers, tagging will become a requirement. Not using tags will mean agencies and brands will be blind to the success or failure of drive-to-store marketing and advertising efforts. They will need more insight into their campaigns’ effectiveness and critical data points to make informed decisions to optimize their strategies.

By embracing tagging on Amazon, businesses can bridge the gap between their off-Amazon marketing efforts and their Amazon Store performance, unlocking a wealth of data-driven insights to drive growth and success in the competitive e-commerce landscape.

Tagging is relatively easy, so there is no reason not to start using it!

Mastering Source Tag Creation: A Step-by-Step Guide to Boosting Your Amazon Store’s Visibility

Tagging involves adding a parameter to the URL of your Amazon Store page. This parameter, known as a source tag, usually follows the format ?channel=tag-name.

When a potential customer clicks on this tagged link and lands on your store, Amazon’s tracking system identifies the tag and records any interactions under that specific campaign tag. This data is crucial for evaluating the success of particular marketing efforts.

Effortless Tag Generation: Your Gateway to Enhanced Tracking and Analytics

Here is an overview of the tags within Amazon Store:

Source Tagging 101: Essential Elements for Effective Tracking

  • Base URL: This is the URL of the store page you want to drive traffic to, for example, https://www.amazon.com/stores/page/ABC123.
  • Source Tag Format: The format for source tags typically follows `?channel=tag-name`. Tags should be descriptive yet concise, making them easily identifiable.

Using Amazon’s Tag Creation Tool:

Crafting Custom Source Tags: A Hands-On Approach for Advanced Tracking:

Real-World Applications: Leveraging Source Tags for Targeted Marketing and In-Depth Analytics

Here are a few examples of how tags can be applied to your marketing and advertising efforts.

Maximize Email Marketing ROI: Harness Source Tags to Engage Specific Customer Segments:

  • Scenario: You are launching an email campaign targeting loyal customers with a special spring sale.
  • Segment Identification: Create a customer segment, such as loyal customers.
  • Tagging: Use a tag that reflects the campaign and segment, like SpringSale_LoyalCustomers.
  • URL: Your tagged URL might look like https://www.amazon.com/stores/page/ABC123?channel=SpringSale_LoyalCustomers.
  • Email Integration: Embed this URL in the email sent to the loyal customer segment.
  • Insights and Actions: Monitor the performance of this tag in Store insights. If the tag shows high engagement and sales, it indicates the effectiveness of targeting loyal customers with exclusive offers.

Uncover Social Media’s Impact: Utilize Source Tags to Measure Campaign Success

  • Scenario: Running a campaign on Facebook promoting a new product line.
  • Tagging: Create a tag specific to this effort, like FB_NewProductLaunch.
  • URL: https://www.amazon.com/stores/page/ABC123?channel=FB_NewProductLaunch.
  • Deployment: Use this tagged URL in your Facebook ads.
  • Insights: Track the traffic and sales this specific campaign generates. This data helps you understand the ROI of social media advertising and refine future campaigns.

Master Multi-Channel Marketing: Employ Source Tags to Identify Top-Performing Channels

Unlock Your Amazon Store’s Full Potential: Embrace the Power of Strategic Source Tagging

Source tags are not just a tracking tool but a strategic asset that can significantly enhance your understanding of marketing effectiveness.

By leveraging detailed tagging and thorough analysis, brands can fine-tune their campaigns, driving more targeted traffic and increasing conversions.

Using tags or turbocharging tags with “Hacking Your Amazon Brand Store Tagging Strategy” turns source tags into a secret weapon, providing a competitive edge in your efforts to optimize your marketing and advertising investments.


Power of Tags in Amazon Stores: Key To External Marketing Performance Insights was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



from Openbridge - Medium https://ift.tt/pocPgT4
via Openbridge

Understanding the Amazon Subscribe & Save Forecasting Report

Subscribe & Save Forecasting

Unlock Growth Opportunities with Data-Driven Insights

As an Amazon seller, understanding and utilizing the Subscribe & Save Forecasting Report is crucial for optimizing your inventory, pricing, and overall success in the program. We dig into the key metrics provided in the report and explore how you can leverage this data to make informed decisions and grow your Subscribe & Save offerings.

Sellers can also refer to the Subscribe & Save Performance report to view past performance and gain additional insights. By combining the information from both reports, sellers can optimize their Subscribe & Save offerings and maximize their success on the Amazon platform.

What is the Subscribe & Save Forecasting Report?

The Subscribe & Save Forecasting Report offers an eight-week forward-looking forecast of your subscription demand, enabling you to anticipate future sales and plan your inventory and pricing strategies accordingly. By leveraging the forecasting data alongside the historical insights from the performance report, you can make informed decisions to optimize your Subscribe & Save offerings, ensure a consistent customer experience, and maximize your success on Amazon.

Key Metrics in the Subscribe & Save Forecasting Report

The report includes the following key information:

| Header | Description | Example |
|--------|-------------|---------|
| snapshot-date | Report date | 2011-06-26T07:00:00+00:00 |
| sku | Unique identifier assigned by you to identify your products | AB-8675309 |
| fnsku | Unique identifier assigned by Amazon to items stored in Amazon fulfillment centers | X00000E5TX |
| asin | Unique identifier assigned by Amazon to a product | B003ZYF3LO |
| estimated-avg-sns-discount-next-8-weeks | Estimated average discount expected to be applied to your Subscribe & Save orders over the next 8 weeks | 10% |
| product-name | Product name | Toysmith Nonstick Bakeware Set |
| country | Country code for offer availability | DE |
| active-subscriptions | Total number of active subscriptions for this SKU | 10 |
| week-1-start-date | Week 1 start date | 2011-06-26T07:00:00+00:00 |
| scheduled-sns-units-week-1 | Number of Subscribe & Save items scheduled for week 1 | 5 |
| scheduled-sns-units-week-2 | Number of Subscribe & Save items scheduled for week 2 | 5 |
| scheduled-sns-units-week-3 | Number of Subscribe & Save items scheduled for week 3 | 5 |
| scheduled-sns-units-week-4 | Number of Subscribe & Save items scheduled for week 4 | 5 |
| scheduled-sns-units-week-5 | Number of Subscribe & Save items scheduled for week 5 | 5 |
| scheduled-sns-units-week-6 | Number of Subscribe & Save items scheduled for week 6 | 5 |
| scheduled-sns-units-week-7 | Number of Subscribe & Save items scheduled for week 7 | 5 |
| scheduled-sns-units-week-8 | Number of Subscribe & Save items scheduled for week 8 | 5 |

Sellers must maintain stable inventory and price levels to ensure a consistent customer experience with recurring subscription delivery. The Subscribe & Save forecasting report assists sellers in forecasting their Subscribe & Save sales and understanding their pricing and inventory performance.

Putting the Forecasting Data to Work: PetPaws Naturals Amazon Subscribe & Save Forecasting Report

To illustrate how sellers can put the forecasting data to work, let’s consider a pet product brand called PetPaws Naturals. PetPaws Naturals offers a range of high-quality pet food and treats, including ‘Healthy Bites,’ ‘Organic Chews,’ ‘Natural Kibble,’ ‘Raw Delights,’ and ‘Grain-Free Munchies.

Product Performance Overview

| SKU | Product Title | Monthly Sales | Subscribe & Save Sales | Subscription Rate (%) | Forecasted Growth (%) |
| - - - -| - - - - - - - - - - - - | - - - - - - - -| - - - - - - - - - - - - | - - - - - - - - - - - -| - - - - - - - - - - - -|
| P001 | Healthy Bites | 120 | 30 | 25 | 5 |
| P002 | Organic Chews | 150 | 45 | 30 | 10 |
| P003 | Natural Kibble | 100 | 20 | 20 | 8 |
| P004 | Raw Delights | 200 | 50 | 25 | 12 |
| P005 | Grain-Free Munchies | 80 | 15 | 18 | 6 |

Insights

  1. Top Performing Products:
     — “Raw Delights” leads in monthly sales and Subscribe & Save subscriptions on Amazon, highlighting strong customer demand and loyalty.
     — “Organic Chews” shows strong performance in both metrics and has the highest forecasted growth rate, indicating its rising popularity.
  2. Subscription Rates:
     — “Organic Chews” boasts the highest % subscription rate at 30%, demonstrating significant customer retention through Amazon’s Subscribe & Save program.
     — “Grain-Free Munchies” has the lowest subscription rate at 18%, suggesting room for growth in this area.
  3. Forecasted Growth:
     — “Raw Delights” and “Organic Chews” have impressive forecasted growth rates of 12% and 10%, respectively, making them key products for future marketing and inventory strategies.

Opportunities

  1. Enhancing Subscription Rates:
     — Improve subscription rates for lower-performing products like “Grain-Free Munchies” and “Natural Kibble” by leveraging Amazon’s promotional tools, such as coupons and targeted ads.
  2. Product Bundling:
     — Bundle bestsellers like “Raw Delights” with other products to increase overall sales and encourage more subscriptions.
  3. Customer Engagement:
     — Utilize Amazon’s review system and follow-up emails to engage customers, offering exclusive discounts for subscribing to multiple products.

Strategies

  1. Amazon Advertising:
    — Implement Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, to promote each product's Subscribe & Save benefits. Highlight cost savings and convenience to potential subscribers.
  2. Inventory Management:
     — Ensure adequate stock levels for high-demand products like “Raw Delights” and “Organic Chews” to avoid stockouts and capitalize on their growth potential.
  3. Customer Feedback and Surveys:
     — Use Amazon’s customer feedback tools to gather insights and improve products, especially those with lower subscription rates. Act on this feedback to enhance customer satisfaction and retention.
  4. Cross-Promotion:
     — Utilize Amazon’s cross-promotion tools to offer discounts on “Grain-Free Munchies” when purchased alongside popular items like “Raw Delights,” driving sales and subscriptions.

By focusing on these insights, opportunities, and strategies, PetPaws Naturals can optimize its performance on Amazon’s Subscribe & Save program, enhance customer loyalty, and drive significant sales growth.

Dive Deeper into Amazon’s Reporting Data

The Subscribe & Save Forecasting Report is a powerful tool for Amazon sellers looking to optimize their subscription offerings. By leveraging the report's insights, sellers can make data-driven decisions to improve inventory management, pricing strategies, and customer engagement. Start utilizing your forecasting data today to unlock new opportunities and grow your Subscribe & Save sales.

The Subscribe and Save data is just the tip of the iceberg. Sellers eager to delve deeper can tap into many more Amazon performance and insights datasets:

Getting Started — Automate Today

Are you interested in tapping into your Subscribe and Save data? Get started so you can create data-driven insights fast.

Try our code-free, full-automated Amazon Subscribe and Save data integration today with a 30-day free trial!


Understanding the Amazon Subscribe & Save Forecasting Report was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



from Openbridge - Medium https://ift.tt/oraXgf6
via Openbridge

Understanding the Amazon Subscribe & Save Forecasting Report

Subscribe & Save Forecasting

Unlock Growth Opportunities with Data-Driven Insights

As an Amazon seller, understanding and utilizing the Subscribe & Save Forecasting Report is crucial for optimizing your inventory, pricing, and overall success in the program. We dig into the key metrics provided in the report and explore how you can leverage this data to make informed decisions and grow your Subscribe & Save offerings.

Sellers can also refer to the Subscribe & Save Performance report to view past performance and gain additional insights. By combining the information from both reports, sellers can optimize their Subscribe & Save offerings and maximize their success on the Amazon platform.

What is the Subscribe & Save Forecasting Report?

The Subscribe & Save Forecasting Report offers an eight-week forward-looking forecast of your subscription demand, enabling you to anticipate future sales and plan your inventory and pricing strategies accordingly. By leveraging the forecasting data alongside the historical insights from the performance report, you can make informed decisions to optimize your Subscribe & Save offerings, ensure a consistent customer experience, and maximize your success on Amazon.

Key Metrics in the Subscribe & Save Forecasting Report

The report includes the following key information:

| Header | Description | Example |
|--------|-------------|---------|
| snapshot-date | Report date | 2011-06-26T07:00:00+00:00 |
| sku | Unique identifier assigned by you to identify your products | AB-8675309 |
| fnsku | Unique identifier assigned by Amazon to items stored in Amazon fulfillment centers | X00000E5TX |
| asin | Unique identifier assigned by Amazon to a product | B003ZYF3LO |
| estimated-avg-sns-discount-next-8-weeks | Estimated average discount expected to be applied to your Subscribe & Save orders over the next 8 weeks | 10% |
| product-name | Product name | Toysmith Nonstick Bakeware Set |
| country | Country code for offer availability | DE |
| active-subscriptions | Total number of active subscriptions for this SKU | 10 |
| week-1-start-date | Week 1 start date | 2011-06-26T07:00:00+00:00 |
| scheduled-sns-units-week-1 | Number of Subscribe & Save items scheduled for week 1 | 5 |
| scheduled-sns-units-week-2 | Number of Subscribe & Save items scheduled for week 2 | 5 |
| scheduled-sns-units-week-3 | Number of Subscribe & Save items scheduled for week 3 | 5 |
| scheduled-sns-units-week-4 | Number of Subscribe & Save items scheduled for week 4 | 5 |
| scheduled-sns-units-week-5 | Number of Subscribe & Save items scheduled for week 5 | 5 |
| scheduled-sns-units-week-6 | Number of Subscribe & Save items scheduled for week 6 | 5 |
| scheduled-sns-units-week-7 | Number of Subscribe & Save items scheduled for week 7 | 5 |
| scheduled-sns-units-week-8 | Number of Subscribe & Save items scheduled for week 8 | 5 |

Sellers must maintain stable inventory and price levels to ensure a consistent customer experience with recurring subscription delivery. The Subscribe & Save forecasting report assists sellers in forecasting their Subscribe & Save sales and understanding their pricing and inventory performance.

Putting the Forecasting Data to Work: PetPaws Naturals Amazon Subscribe & Save Forecasting Report

To illustrate how sellers can put the forecasting data to work, let’s consider a pet product brand called PetPaws Naturals. PetPaws Naturals offers a range of high-quality pet food and treats, including ‘Healthy Bites,’ ‘Organic Chews,’ ‘Natural Kibble,’ ‘Raw Delights,’ and ‘Grain-Free Munchies.

Product Performance Overview

| SKU | Product Title | Monthly Sales | Subscribe & Save Sales | Subscription Rate (%) | Forecasted Growth (%) |
| - - - -| - - - - - - - - - - - - | - - - - - - - -| - - - - - - - - - - - - | - - - - - - - - - - - -| - - - - - - - - - - - -|
| P001 | Healthy Bites | 120 | 30 | 25 | 5 |
| P002 | Organic Chews | 150 | 45 | 30 | 10 |
| P003 | Natural Kibble | 100 | 20 | 20 | 8 |
| P004 | Raw Delights | 200 | 50 | 25 | 12 |
| P005 | Grain-Free Munchies | 80 | 15 | 18 | 6 |

Insights

  1. Top Performing Products:
     — “Raw Delights” leads in monthly sales and Subscribe & Save subscriptions on Amazon, highlighting strong customer demand and loyalty.
     — “Organic Chews” shows strong performance in both metrics and has the highest forecasted growth rate, indicating its rising popularity.
  2. Subscription Rates:
     — “Organic Chews” boasts the highest % subscription rate at 30%, demonstrating significant customer retention through Amazon’s Subscribe & Save program.
     — “Grain-Free Munchies” has the lowest subscription rate at 18%, suggesting room for growth in this area.
  3. Forecasted Growth:
     — “Raw Delights” and “Organic Chews” have impressive forecasted growth rates of 12% and 10%, respectively, making them key products for future marketing and inventory strategies.

Opportunities

  1. Enhancing Subscription Rates:
     — Improve subscription rates for lower-performing products like “Grain-Free Munchies” and “Natural Kibble” by leveraging Amazon’s promotional tools, such as coupons and targeted ads.
  2. Product Bundling:
     — Bundle bestsellers like “Raw Delights” with other products to increase overall sales and encourage more subscriptions.
  3. Customer Engagement:
     — Utilize Amazon’s review system and follow-up emails to engage customers, offering exclusive discounts for subscribing to multiple products.

Strategies

  1. Amazon Advertising:
    — Implement Amazon Advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads, to promote each product's Subscribe & Save benefits. Highlight cost savings and convenience to potential subscribers.
  2. Inventory Management:
     — Ensure adequate stock levels for high-demand products like “Raw Delights” and “Organic Chews” to avoid stockouts and capitalize on their growth potential.
  3. Customer Feedback and Surveys:
     — Use Amazon’s customer feedback tools to gather insights and improve products, especially those with lower subscription rates. Act on this feedback to enhance customer satisfaction and retention.
  4. Cross-Promotion:
     — Utilize Amazon’s cross-promotion tools to offer discounts on “Grain-Free Munchies” when purchased alongside popular items like “Raw Delights,” driving sales and subscriptions.

By focusing on these insights, opportunities, and strategies, PetPaws Naturals can optimize its performance on Amazon’s Subscribe & Save program, enhance customer loyalty, and drive significant sales growth.

Dive Deeper into Amazon’s Reporting Data

The Subscribe & Save Forecasting Report is a powerful tool for Amazon sellers looking to optimize their subscription offerings. By leveraging the report's insights, sellers can make data-driven decisions to improve inventory management, pricing strategies, and customer engagement. Start utilizing your forecasting data today to unlock new opportunities and grow your Subscribe & Save sales.

The Subscribe and Save data is just the tip of the iceberg. Sellers eager to delve deeper can tap into many more Amazon performance and insights datasets:

Getting Started — Automate Today

Are you interested in tapping into your Subscribe and Save data? Get started so you can create data-driven insights fast.

Try our code-free, full-automated Amazon Subscribe and Save data integration today with a 30-day free trial!


Understanding the Amazon Subscribe & Save Forecasting Report was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



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via IFTTT

Automating Amazon Subscribe and Save Performance Reporting

Amazon Subscribe and Save Performance Reporting

The Amazon Subscribe & Save program offers a powerful way to drive recurring revenue, boost customer loyalty, and grow your business. But to maximize your results, you need timely, accurate, and comprehensive data to inform your strategies. That’s where automated Subscribe & Save performance reporting comes in.

What is the Amazon Subscribe and Save Performance Report?

The Amazon Subscribe & Save Performance Report offers a comprehensive four-week snapshot detailing items shipped, out-of-stock percentages, post-discount sale prices, and average discounts for each SKU.

For a forward-looking perspective, the Amazon Subscribe & Save Forecasting Report provides an eight-week sales forecast, enabling you to anticipate demand and plan accordingly.

Subscribe and Save Dashboard

Combined, both are invaluable reports that empower you to maintain compliance with program terms, ensuring a consistent and reliable experience for your subscription customers. You can enhance your inventory management, pricing strategies, and overall sales performance by leveraging data insights.

The Value of Subscribe & Save Performance Reporting

So, what KPIs should you track in your Subscribe & Save Performance reporting, and how can that data help you improve?

Here are a few examples:

Subscription sales & revenue: Monitoring trends in your subscription units and revenue, both in aggregate and at the SKU level, is crucial to gauge the health of your program. You can identify top-performing products to double down on and spot issues like declining sales early on.

Inventory forecasting: The sns-units-shipped-week-X fields in the performance report show a trailing 4-week view of your subscription volume. Combined with the forecasting report that projects demand up to 8 weeks out, you can ensure you maintain optimal stock levels to avoid costly stockouts that disrupt the subscriber experience.

Discount & pricing optimization: The sns-discount-week-X and “sns-sale-price-week-X” columns allow you to track your effective discounting and pricing over time. Experiment with different discount levels to find the sweet spot that maximizes your subscription volume and profitability.

Out-of-stock rate: Keep a close eye on the “oos-rate-week-X” fields to monitor your in-stock rate. If you see an uptick in OOS, it’s time to adjust your inventory buffers. You can set alerts to automatically notify you if the OOS rate exceeds a certain threshold.

With metrics like these flowing automatically into a centralized data store, you can quickly slice and dice the numbers to uncover actionable opportunities to improve your Subscribe & Save performance.

Accessing the Data: Subscribe & Save Performance Report Schema

To set up your automated reporting, it’s helpful to understand the schema of the Subscribe & Save Performance Report. Here are the key fields:

  • snapshot-date: Report date
  • sku: Seller-defined SKU for the product
  • fnsku: Amazon-defined SKU for the product
  • asin: Amazon Standard Identification Number
  • product-name: Product title
  • week-X-start-date: Start date for the reporting week. Four weeks are included, with Week 1 being the most recent.
  • sns-units-shipped-week-X: Subscription units shipped in the given week
  • oos-rate-week-X: Out-of-stock rate for the week
  • sns-sale-price-week-X: Average sale price of subscription units for the week
  • sns-discount-week-X: Average discount on subscription orders for the week

Manual Reporting to Fully managed, Code-Free Automation

Manually downloading Subscribe & Save reports from Seller Central is time-consuming and prone to errors when merging data. By automating your reporting with Openbridge, you can:

  • Save hours spent on tedious data exports and get near real-time access to your metrics
  • Centralize your Subscribe & Save data alongside other datasets in a cloud data warehouse or data lake
  • Gain a reliable, unified view of your subscription sales to power holistic analytics
  • Easily feed data into BI tools like Tableau or Google Data Studio for powerful visualizations

With automated reporting, you’ll have the Subscribe & Save insights you need to make smarter decisions and drive better results, all while spending less time in data collection.

Dive Deeper into Amazon’s Reporting Data

The Subscribe and Save data is just the tip of the iceberg. Sellers eager to delve deeper can tap into many more Amazon performance and insights datasets:

Getting Started — Automate Today

Are you interested in tapping into your Subscribe and Save data? Get started so you can create data-driven insights fast.

Try our code-free, full-automated Amazon Subscribe and Save data integration today with a 30-day free trial!


Automating Amazon Subscribe and Save Performance Reporting was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



from Openbridge - Medium https://ift.tt/KUTqA7B
via IFTTT

Automating Amazon Subscribe and Save Performance Reporting

Amazon Subscribe and Save Performance Reporting

The Amazon Subscribe & Save program offers a powerful way to drive recurring revenue, boost customer loyalty, and grow your business. But to maximize your results, you need timely, accurate, and comprehensive data to inform your strategies. That’s where automated Subscribe & Save performance reporting comes in.

What is the Amazon Subscribe and Save Performance Report?

The Amazon Subscribe & Save Performance Report offers a comprehensive four-week snapshot detailing items shipped, out-of-stock percentages, post-discount sale prices, and average discounts for each SKU.

For a forward-looking perspective, the Amazon Subscribe & Save Forecasting Report provides an eight-week sales forecast, enabling you to anticipate demand and plan accordingly.

Subscribe and Save Dashboard

Combined, both are invaluable reports that empower you to maintain compliance with program terms, ensuring a consistent and reliable experience for your subscription customers. You can enhance your inventory management, pricing strategies, and overall sales performance by leveraging data insights.

The Value of Subscribe & Save Performance Reporting

So, what KPIs should you track in your Subscribe & Save Performance reporting, and how can that data help you improve?

Here are a few examples:

Subscription sales & revenue: Monitoring trends in your subscription units and revenue, both in aggregate and at the SKU level, is crucial to gauge the health of your program. You can identify top-performing products to double down on and spot issues like declining sales early on.

Inventory forecasting: The sns-units-shipped-week-X fields in the performance report show a trailing 4-week view of your subscription volume. Combined with the forecasting report that projects demand up to 8 weeks out, you can ensure you maintain optimal stock levels to avoid costly stockouts that disrupt the subscriber experience.

Discount & pricing optimization: The sns-discount-week-X and “sns-sale-price-week-X” columns allow you to track your effective discounting and pricing over time. Experiment with different discount levels to find the sweet spot that maximizes your subscription volume and profitability.

Out-of-stock rate: Keep a close eye on the “oos-rate-week-X” fields to monitor your in-stock rate. If you see an uptick in OOS, it’s time to adjust your inventory buffers. You can set alerts to automatically notify you if the OOS rate exceeds a certain threshold.

With metrics like these flowing automatically into a centralized data store, you can quickly slice and dice the numbers to uncover actionable opportunities to improve your Subscribe & Save performance.

Accessing the Data: Subscribe & Save Performance Report Schema

To set up your automated reporting, it’s helpful to understand the schema of the Subscribe & Save Performance Report. Here are the key fields:

  • snapshot-date: Report date
  • sku: Seller-defined SKU for the product
  • fnsku: Amazon-defined SKU for the product
  • asin: Amazon Standard Identification Number
  • product-name: Product title
  • week-X-start-date: Start date for the reporting week. Four weeks are included, with Week 1 being the most recent.
  • sns-units-shipped-week-X: Subscription units shipped in the given week
  • oos-rate-week-X: Out-of-stock rate for the week
  • sns-sale-price-week-X: Average sale price of subscription units for the week
  • sns-discount-week-X: Average discount on subscription orders for the week

Manual Reporting to Fully managed, Code-Free Automation

Manually downloading Subscribe & Save reports from Seller Central is time-consuming and prone to errors when merging data. By automating your reporting with Openbridge, you can:

  • Save hours spent on tedious data exports and get near real-time access to your metrics
  • Centralize your Subscribe & Save data alongside other datasets in a cloud data warehouse or data lake
  • Gain a reliable, unified view of your subscription sales to power holistic analytics
  • Easily feed data into BI tools like Tableau or Google Data Studio for powerful visualizations

With automated reporting, you’ll have the Subscribe & Save insights you need to make smarter decisions and drive better results, all while spending less time in data collection.

Dive Deeper into Amazon’s Reporting Data

The Subscribe and Save data is just the tip of the iceberg. Sellers eager to delve deeper can tap into many more Amazon performance and insights datasets:

Getting Started — Automate Today

Are you interested in tapping into your Subscribe and Save data? Get started so you can create data-driven insights fast.

Try our code-free, full-automated Amazon Subscribe and Save data integration today with a 30-day free trial!


Automating Amazon Subscribe and Save Performance Reporting was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



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Breaking Barriers: Amazon Subscribe & Save For Breakthrough Growth

How to Boost Sales and Customer Loyalty with Amazon Subscribe And Save

Amazon Subscribe and Save is a powerful program that allows Amazon shoppers, including Prime members, to sign up for recurring, scheduled deliveries of items they use frequently and get Subscribe & Save deals for doing so.

The Subscribe & Save program can be an excellent way for Amazon sellers to drive consistent repeat purchases, encourage customer loyalty, and grow their business on Amazon. Enrolling a product in Subscribe & Save drives an average of 20% incremental revenue growth for that ASIN.

If you sell eligible products on Amazon and use Fulfillment by Amazon (FBA subscribe), it’s well worth understanding how Amazon’s Subscribe & Save program works and its benefits.

What is Amazon Subscribe & Save?

Amazon Subscribe & Save is a program that lets Amazon Prime members and all customers subscribe to recurring deliveries, from monthly to every 6 months, on thousands of eligible Subscribe & Save items. Shoppers get the convenience of automatic, regular delivery of essential products they use often, along with Subscribe & Save deals and discounts.

When customers have active subscriptions for 5 or more Subscribe & Save products arriving in the same delivery, they unlock a 15% discount on all their subscribed items. That’s on top of the 5–10% discount Amazon offers on each individual Subscribe & Save product. Amazon also frequently runs promotions offering coupons and extra discounts on the first Subscribe & Save order of select items.

The Subscribe & Save program helps turn one-time buyers into loyal, repeat customers for Amazon sellers. The deals and convenience motivate shoppers to keep their subscriptions active, driving consistent revenue for your Amazon business.

How the Subscribe & Save Program Works for Amazon Sellers

Here’s a quick overview of how Amazon’s Subscribe & Save program works from an Amazon seller perspective:

Eligibility: To participate, you must agree to the Subscribe & Save user agreement, have an FBA subscribe account in good standing, and meet certain performance requirements related to order defect rate, cancellation rate, and more. As of December 2019, new Subscribe & Save product enrollment is limited to brand owners.

Product enrollment: If your items meet the Subscribe & Save eligibility requirements, Amazon may choose to enroll them in the program, but it is not obligated to do so. You or Amazon can cancel a product’s enrollment at any time. Eligible, replenishable FBA subscribe items are often automatically enrolled.

Discounts: As an Amazon seller, you agree to fund an additional Subscribe & Save discount on top of what Amazon provides. Currently, sellers fund 5% off, and Amazon gives subscribers another 5% off for a 10% discount on subscriptions of 4 or fewer Subscribe & Save products. On 5 or more subscriptions arriving in the same Subscribe & Save order, Amazon kicks in an extra 5% savings for a total 15% discount.

Fulfillment: All Subscribe & Save orders for your products must be fulfilled through FBA subscribe. Participating in the Subscribe & Save program does not guarantee receiving subscription orders, as Amazon may allocate them to other sellers.

Inventory & performance: To meet customer expectations, your Subscribe & Save offers may be paused if you run out of inventory or have performance issues. It’s crucial to maintain healthy stock levels and strong Amazon seller metrics. Use the Subscribe & Save forecasting report in your Seller Central account to plan inventory and avoid missing Subscribe & Save order deliveries.

Cancellations & Subscription Settings: Customers can adjust their subscription settings or cancel anytime. If your offer becomes unavailable for 14+ days, Amazon will automatically attempt to transfer the subscriptions to another seller with an identical Subscribe & Save offer.

Amazon Subscribe & Save Benefits for Sellers

Increase repeat sales: Subscribe & Save turns one-time Amazon shoppers into repeat customers, driving consistent revenue as people keep their subscriptions active to save time and access Subscribe & Save deals.

Build customer loyalty: The Subscribe & Save program creates a recurring, positive experience with your products that encourages long-term loyalty and higher lifetime value per Amazon customer.

Gain incremental revenue: Many Subscribe & Save customers purchase items they would not have bought as frequently, leading to incremental sales and revenue.

Improve search rankings: Increased sales velocity from Subscribe & Save orders can help boost your products’ search rankings and organic visibility on Amazon. Consider using Amazon Advertising, such as Sponsored Product ads, to drive more traffic to your Subscribe & Save listings.

Cross-sell and up-sell: The Subscribe & Save storefront exposes shoppers to related items they can add to their subscriptions, providing cross-sell opportunities. You can also up-sell customers to larger pack sizes that offer better unit economics with the Subscribe & Save discount.

Amazon Seller Success Stories

Here’s what Amazon sellers are saying about their success with the Subscribe & Save program:

“It’s really just a no-brainer. You’ll get more sales. You’ll get repeat customers.” — Schwartz Bioresearch, Health & Household category.

After joining Subscribe & Save, Schwartz Bioresearch saw repeat customers jump from 10% to 30%. “The strongest benefit is customer loyalty. We get repeat customers with minimal investment.”

“It’s business you can count on.” — Puracy, Health & Household category

Subscribe & Save grew to 20% of Puracy’s Amazon sales in one year. The company says the program lowered acquisition costs, provided predictable revenue, and expanded brand reach.

“It’s really convenient for consumers.” — Vital Proteins, Health & Household category

Vital Proteins loves how Subscribe & Save benefits their Amazon customers.

“People are increasingly busy. Subscribe & Save is convenient, and they don’t have to remember to reorder.”

Tips to Maximize Your Subscribe & Save Sales

Choose the right products: Focus on items Amazon shoppers buy regularly that are a good fit for subscriptions — consumables, household essentials, pet supplies, office products, personal care, etc.

Promote your offers: Advertise your Subscribe & Save deals on and off Amazon. On Amazon, run Sponsored Product ads and coupons targeted to your offers. Outside Amazon, use email, social media, and other channels to highlight the value of Subscribe & Save.

Constantly monitor performance: Use the Subscribe & Save sales and forecast reports in Seller Central to track key metrics like subscription sales, inventory levels, etc. Regularly audit your Amazon account health to avoid disruptions to Subscribe & Save offers.

Manage your inventory wisely: Accurately forecast demand and maintain sufficient FBA inventory to cover your projected subscription orders and regular deliveries. To inform your planning, the Subscribe & Save forecast report shows estimated sales for the next 8 weeks.

Be a Data-Driven Subscribe & Save Seller

To optimize Subscribe & Save performance, tracking key sales and inventory KPIs is critical. There are two primary reporting datasets to fuel program insights;

  • Subscribe & Save Performance Report: This report tracks the performance of various products enrolled in the Subscribe & Save program. Key metrics include units shipped, out-of-stock rates, sale prices, and discounts over multiple weeks. Understanding these metrics helps businesses monitor the effectiveness of their Subscribe & Save offerings, ensuring that products are always in stock and priced competitively.
  • Subscribe & Save Forecasting Report: This report forecasts the number of units scheduled for shipment in the coming weeks for products in the Subscribe & Save program. It includes data on active subscriptions and scheduled units over eight weeks. Accurate forecasting allows for better inventory planning and ensures customer demand is met without overstocking.

Both reports are crucial for effectively managing the Subscribe & Save program, driving customer satisfaction through reliable deliveries, and optimizing inventory and promotional strategies to foster growth.

You can access this data manually in the Subscribe & Save reports in your Seller Central account:

  1. Log into Seller Central
  2. Go to Reports > Fulfillment > Subscribe & Save
  3. Download the Sales Diagnostics report for detailed subscription sales and units by SKU and period
  4. Get the Forecast report to see estimated upcoming subscription sales for the next 2 months

However, manually downloading Subscribe & Save reports is tedious, especially if you need to analyze the data alongside metrics from your other sales channels frequently. Manual exports are also prone to errors when merging data.

Automating your Subscribe & Save data feeds

Automation allows for fast, centralized access and saves hours versus manual reporting. With Openbridge, you can automatically pull Subscribe & Save sales and forecast data into a cloud data warehouse like Redshift, Snowflake, BigQuery, or Azure to combine with your other datasets.

A data warehouse gives you a reliable source of truth to power holistic analytics without manual data wrangling. Openbridge has plug-and-play data connectors to sync Subscribe & Save data to leading cloud data warehouses.

With unified Subscribe & Save metrics in your data warehouse, you can make smarter decisions to optimize your strategy and performance. Openbridge makes it simple to feed this data into BI tools like Tableau, Data Studio, or Power BI for powerful reporting.

Getting Started with Subscribe & Save Data-Driven Insights

Ready to streamline your Subscribe & Save reporting? Automated data feeds provide the insights to improve your Subscribe & Save performance. Leverage the data to increase retention, optimize inventory, and grow your Amazon sales.

Openbridge seamlessly delivers Subscribe & Save data to your cloud data warehouse or data lake, creating an analytics-ready single source of truth to guide decisions that maximize your subscription sales. Easily connect the data to your BI tools to spot trends and opportunities.

Openridge supports a broad collection of feeds for data-driven Amazon analytics. If you are an Amazon Seller or Amazon Vendor, Amazon Advertising offers a collection of data feeds to assist with broader store insight efforts:

In addition to Amazon Ads data, there is a broad collection of retail information available to assist with your analysis efforts:

Start today — it’s easy.

Everything you need to quickly unify your data, streamline processes, and supercharge insights that deliver data-driven growth. Take control and own your data with code-free automation to Amazon API data.

> Sign up for a 30-day free trial for direct, code-free access to Amazon Subscribe and Save Insights Data.


Breaking Barriers: Amazon Subscribe & Save For Breakthrough Growth was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



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Breaking Barriers: Amazon Subscribe & Save For Breakthrough Growth

How to Boost Sales and Customer Loyalty with Amazon Subscribe And Save

Amazon Subscribe and Save is a powerful program that allows Amazon shoppers, including Prime members, to sign up for recurring, scheduled deliveries of items they use frequently and get Subscribe & Save deals for doing so.

The Subscribe & Save program can be an excellent way for Amazon sellers to drive consistent repeat purchases, encourage customer loyalty, and grow their business on Amazon. Enrolling a product in Subscribe & Save drives an average of 20% incremental revenue growth for that ASIN.

If you sell eligible products on Amazon and use Fulfillment by Amazon (FBA subscribe), it’s well worth understanding how Amazon’s Subscribe & Save program works and its benefits.

What is Amazon Subscribe & Save?

Amazon Subscribe & Save is a program that lets Amazon Prime members and all customers subscribe to recurring deliveries, from monthly to every 6 months, on thousands of eligible Subscribe & Save items. Shoppers get the convenience of automatic, regular delivery of essential products they use often, along with Subscribe & Save deals and discounts.

When customers have active subscriptions for 5 or more Subscribe & Save products arriving in the same delivery, they unlock a 15% discount on all their subscribed items. That’s on top of the 5–10% discount Amazon offers on each individual Subscribe & Save product. Amazon also frequently runs promotions offering coupons and extra discounts on the first Subscribe & Save order of select items.

The Subscribe & Save program helps turn one-time buyers into loyal, repeat customers for Amazon sellers. The deals and convenience motivate shoppers to keep their subscriptions active, driving consistent revenue for your Amazon business.

How the Subscribe & Save Program Works for Amazon Sellers

Here’s a quick overview of how Amazon’s Subscribe & Save program works from an Amazon seller perspective:

Eligibility: To participate, you must agree to the Subscribe & Save user agreement, have an FBA subscribe account in good standing, and meet certain performance requirements related to order defect rate, cancellation rate, and more. As of December 2019, new Subscribe & Save product enrollment is limited to brand owners.

Product enrollment: If your items meet the Subscribe & Save eligibility requirements, Amazon may choose to enroll them in the program, but it is not obligated to do so. You or Amazon can cancel a product’s enrollment at any time. Eligible, replenishable FBA subscribe items are often automatically enrolled.

Discounts: As an Amazon seller, you agree to fund an additional Subscribe & Save discount on top of what Amazon provides. Currently, sellers fund 5% off, and Amazon gives subscribers another 5% off for a 10% discount on subscriptions of 4 or fewer Subscribe & Save products. On 5 or more subscriptions arriving in the same Subscribe & Save order, Amazon kicks in an extra 5% savings for a total 15% discount.

Fulfillment: All Subscribe & Save orders for your products must be fulfilled through FBA subscribe. Participating in the Subscribe & Save program does not guarantee receiving subscription orders, as Amazon may allocate them to other sellers.

Inventory & performance: To meet customer expectations, your Subscribe & Save offers may be paused if you run out of inventory or have performance issues. It’s crucial to maintain healthy stock levels and strong Amazon seller metrics. Use the Subscribe & Save forecasting report in your Seller Central account to plan inventory and avoid missing Subscribe & Save order deliveries.

Cancellations & Subscription Settings: Customers can adjust their subscription settings or cancel anytime. If your offer becomes unavailable for 14+ days, Amazon will automatically attempt to transfer the subscriptions to another seller with an identical Subscribe & Save offer.

Amazon Subscribe & Save Benefits for Sellers

Increase repeat sales: Subscribe & Save turns one-time Amazon shoppers into repeat customers, driving consistent revenue as people keep their subscriptions active to save time and access Subscribe & Save deals.

Build customer loyalty: The Subscribe & Save program creates a recurring, positive experience with your products that encourages long-term loyalty and higher lifetime value per Amazon customer.

Gain incremental revenue: Many Subscribe & Save customers purchase items they would not have bought as frequently, leading to incremental sales and revenue.

Improve search rankings: Increased sales velocity from Subscribe & Save orders can help boost your products’ search rankings and organic visibility on Amazon. Consider using Amazon Advertising, such as Sponsored Product ads, to drive more traffic to your Subscribe & Save listings.

Cross-sell and up-sell: The Subscribe & Save storefront exposes shoppers to related items they can add to their subscriptions, providing cross-sell opportunities. You can also up-sell customers to larger pack sizes that offer better unit economics with the Subscribe & Save discount.

Amazon Seller Success Stories

Here’s what Amazon sellers are saying about their success with the Subscribe & Save program:

“It’s really just a no-brainer. You’ll get more sales. You’ll get repeat customers.” — Schwartz Bioresearch, Health & Household category.

After joining Subscribe & Save, Schwartz Bioresearch saw repeat customers jump from 10% to 30%. “The strongest benefit is customer loyalty. We get repeat customers with minimal investment.”

“It’s business you can count on.” — Puracy, Health & Household category

Subscribe & Save grew to 20% of Puracy’s Amazon sales in one year. The company says the program lowered acquisition costs, provided predictable revenue, and expanded brand reach.

“It’s really convenient for consumers.” — Vital Proteins, Health & Household category

Vital Proteins loves how Subscribe & Save benefits their Amazon customers.

“People are increasingly busy. Subscribe & Save is convenient, and they don’t have to remember to reorder.”

Tips to Maximize Your Subscribe & Save Sales

Choose the right products: Focus on items Amazon shoppers buy regularly that are a good fit for subscriptions — consumables, household essentials, pet supplies, office products, personal care, etc.

Promote your offers: Advertise your Subscribe & Save deals on and off Amazon. On Amazon, run Sponsored Product ads and coupons targeted to your offers. Outside Amazon, use email, social media, and other channels to highlight the value of Subscribe & Save.

Constantly monitor performance: Use the Subscribe & Save sales and forecast reports in Seller Central to track key metrics like subscription sales, inventory levels, etc. Regularly audit your Amazon account health to avoid disruptions to Subscribe & Save offers.

Manage your inventory wisely: Accurately forecast demand and maintain sufficient FBA inventory to cover your projected subscription orders and regular deliveries. To inform your planning, the Subscribe & Save forecast report shows estimated sales for the next 8 weeks.

Be a Data-Driven Subscribe & Save Seller

To optimize Subscribe & Save performance, tracking key sales and inventory KPIs is critical. There are two primary reporting datasets to fuel program insights;

  • Subscribe & Save Performance Report: This report tracks the performance of various products enrolled in the Subscribe & Save program. Key metrics include units shipped, out-of-stock rates, sale prices, and discounts over multiple weeks. Understanding these metrics helps businesses monitor the effectiveness of their Subscribe & Save offerings, ensuring that products are always in stock and priced competitively.
  • Subscribe & Save Forecasting Report: This report forecasts the number of units scheduled for shipment in the coming weeks for products in the Subscribe & Save program. It includes data on active subscriptions and scheduled units over eight weeks. Accurate forecasting allows for better inventory planning and ensures customer demand is met without overstocking.

Both reports are crucial for effectively managing the Subscribe & Save program, driving customer satisfaction through reliable deliveries, and optimizing inventory and promotional strategies to foster growth.

You can access this data manually in the Subscribe & Save reports in your Seller Central account:

  1. Log into Seller Central
  2. Go to Reports > Fulfillment > Subscribe & Save
  3. Download the Sales Diagnostics report for detailed subscription sales and units by SKU and period
  4. Get the Forecast report to see estimated upcoming subscription sales for the next 2 months

However, manually downloading Subscribe & Save reports is tedious, especially if you need to analyze the data alongside metrics from your other sales channels frequently. Manual exports are also prone to errors when merging data.

Automating your Subscribe & Save data feeds

Automation allows for fast, centralized access and saves hours versus manual reporting. With Openbridge, you can automatically pull Subscribe & Save sales and forecast data into a cloud data warehouse like Redshift, Snowflake, BigQuery, or Azure to combine with your other datasets.

A data warehouse gives you a reliable source of truth to power holistic analytics without manual data wrangling. Openbridge has plug-and-play data connectors to sync Subscribe & Save data to leading cloud data warehouses.

With unified Subscribe & Save metrics in your data warehouse, you can make smarter decisions to optimize your strategy and performance. Openbridge makes it simple to feed this data into BI tools like Tableau, Data Studio, or Power BI for powerful reporting.

Getting Started with Subscribe & Save Data-Driven Insights

Ready to streamline your Subscribe & Save reporting? Automated data feeds provide the insights to improve your Subscribe & Save performance. Leverage the data to increase retention, optimize inventory, and grow your Amazon sales.

Openbridge seamlessly delivers Subscribe & Save data to your cloud data warehouse or data lake, creating an analytics-ready single source of truth to guide decisions that maximize your subscription sales. Easily connect the data to your BI tools to spot trends and opportunities.

Openridge supports a broad collection of feeds for data-driven Amazon analytics. If you are an Amazon Seller or Amazon Vendor, Amazon Advertising offers a collection of data feeds to assist with broader store insight efforts:

In addition to Amazon Ads data, there is a broad collection of retail information available to assist with your analysis efforts:

Start today — it’s easy.

Everything you need to quickly unify your data, streamline processes, and supercharge insights that deliver data-driven growth. Take control and own your data with code-free automation to Amazon API data.

> Sign up for a 30-day free trial for direct, code-free access to Amazon Subscribe and Save Insights Data.


Breaking Barriers: Amazon Subscribe & Save For Breakthrough Growth was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



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via Openbridge

Power of Amazon Advantage: A Comprehensive Guide for Publishers, Authors, and Content Creators

Maximizing Your Reach and Sales Potential with Amazon Advantage

Amazon Advantage is a program designed to help publishers, authors, musicians, filmmakers, studios, and other media content creators expand their reach and boost sales by listing their products directly on Amazon.

By enrolling in Amazon Advantage, you gain access to a suite of tools and features that enable you to manage your operations, marketing, and reporting while tapping into Amazon’s vast customer base and leveraging the power of Amazon Prime.

Is Amazon Advantage more like Vendor Central or Seller Central?

Amazon Advantage is closer to Vendor Central than Seller Central.

Amazon Advantage vs. Vendor Central vs. Seller Central

Amazon Advantage:

  • Direct Sales to Amazon: In Amazon Advantage, you sell your products directly to Amazon. Amazon then handles the sales, deliveries, customer service, returns, and refunds, similar to Vendor Central's operations.
  • Control Over Listings: While you have some control over product listings and can use promotional tools, Amazon sets the retail price and manages much of the sales process.
  • Suitable for: Publishers, authors, musicians, filmmakers, studios, and other media content creators who want to sell physical media products (like books, CDs, DVDs) directly to Amazon.

Vendor Central:

  • Wholesale Relationship: In Vendor Central, you operate as a supplier or wholesaler to Amazon. You sell products in bulk to Amazon, and Amazon sells them to customers.
  • Amazon’s Responsibility: Amazon handles the pricing, customer service, and logistics.
  • Invitation-Only: Vendor Central is typically by invitation only and often involves larger brands and manufacturers.

Seller Central:

  • Marketplace Sales: In Seller Central, you sell your products directly to customers on the Amazon marketplace. You are responsible for pricing, customer service, and sometimes fulfillment unless you use Fulfillment by Amazon (FBA).
  • Greater Control: Sellers have more control over their listings, pricing, and customer interactions.
  • Suitable for: Individual sellers, small businesses, and larger enterprises who want more control over their sales process.

Key Differences

Sales Model:

  • Amazon Advantage and Vendor Central: Operate on a wholesale model where you sell to Amazon.
  • Seller Central: Operates on a marketplace model where you sell directly to customers.

Control:

  • Amazon Advantage and Vendor Central: Amazon controls pricing and customer interactions more.
  • Seller Central: Sellers have more control over pricing and customer interactions.

Fulfillment:

  • Amazon Advantage and Vendor Central: Amazon manages fulfillment.
  • Seller Central: Sellers can manage fulfillment themselves or use FBA.

We mentioned that Amazon Advantage aligns more closely with Vendor Central in selling directly to Amazon, which then sells to the end customers, handling much of the sales and fulfillment process. This contrasts with Seller Central, where sellers have a direct relationship with customers and more control over their listings and pricing.

Key Benefits of Amazon Advantage

  1. Direct Relationship with Amazon: Amazon Advantage allows you to sell your products directly to Amazon, which then handles the sales, deliveries, customer service, returns, and refunds. This streamlined process saves you time and resources while leveraging Amazon’s trusted brand. Your relationship with Amazon means they also handle the shipping cost, reducing your operational burden.
  2. Enhanced Visibility: Products listed through Amazon Advantage benefit from Amazon’s “Ships from Amazon.com” and “Sold by Amazon.com” messaging on the product detail page, instilling confidence in potential buyers. This visibility is crucial for increasing sales and reaching new customers, including those who frequent Amazon’s foods market.
  3. Marketing and Promotional Tools: Amazon Advantage members can utilize features like Lightning Deals, Amazon Advertising, A+ enhanced detail pages, and Vine to drive traffic and increase sales. These tools, available through Vendor Central, improve your product listings and boost visibility. Exclusive deals and prime access are great ways to attract more potential buyers.
  4. Pre-order Functionality: As long as the release date is confirmed, you can list upcoming titles for pre-order before shipping your inventory to Amazon. This feature helps generate buzz and secure sales before launching your product.
  5. Amazon Prime Eligibility: Stocking your products in Amazon’s fulfillment centers makes them eligible for Prime shipping, a significant draw for many customers and Amazon Prime members. This benefit enhances customer satisfaction and loyalty.
  6. Comprehensive Reporting and Insights: Amazon Advantage provides access to valuable data and insights that help you make informed decisions and maximize your sales potential. This includes detailed reports on inventory levels, customer behavior, and sales performance. You can also track your savings and efficiency improvements.

Enrolling in Amazon Advantage

To join the U.S. Amazon Advantage program, you must meet specific requirements, such as having North American distribution rights for your titles, a U.S. address for returns, a valid email address and internet access, and scannable barcodes on every item.

The application process is straightforward, and once approved, you’ll gain access to the Amazon Advantage account on Seller Central, where you can manage your listings, confirm orders, and add new titles.

Costs and Terms

As of August 2023, the U.S. Amazon Advantage program has a non-refundable annual fee of $99. Payments are calculated based on the List Price you set for your products minus Amazon’s purchase discount.

The standard purchase discount for books is 55%, meaning you retain 45% of the List Price. Amazon determines the retail price customers pay and automatically pays you at the end of the month following the month in which your product is sold.

Amazon Advantage vs. Other Amazon Selling Options

While Amazon offers various selling options, such as Kindle Direct Publishing and the Amazon Seller program, Amazon Advantage is particularly well-suited for publishers, authors, and content creators who have physical inventory to ship and want to benefit from Amazon’s fulfillment services and promotional features.

Amazon FBA (Fulfillment by Amazon) is another popular option for sellers, but it may offer a different level of customization and control than Amazon Advantage.

Additional Features

  • Amazon Brand Registry: Protect your brand and access powerful tools to enhance product listings.
  • Amazon Music and Amazon Prime Day: Leverage special events and platforms to promote your content.
  • Gift Cards and Savings: Utilize Amazon’s promotional offers to attract more customers.
  • Prime Access and Exclusive Deals: Offer exclusive products and benefits to Prime members, enhancing customer loyalty.
  • Rights Reserved and User Agreement: Ensure you comply with Amazon’s terms and protect your intellectual property.
  • Storage Fees: To manage your budget effectively, understand the costs of storing your products in Amazon’s fulfillment centers.\
  • Amazon Employee Support: Benefit from the support and expertise of Amazon employees who help ensure your success on the platform.
  • Shipping Cost Management: Optimize your shipping costs by leveraging Amazon’s logistics network.
  • Amazon Team and Newsletter: Stay informed with updates from the Amazon team and newsletters tailored to your needs.
  • Engaging Amazon Customers: Build relationships with Amazon customers through exceptional service and high-quality products.
  • Reaching Potential Customers: Use Amazon’s platform to reach new potential customers and expand your market.

Considerations

While Amazon Advantage offers numerous benefits, there are some potential drawbacks to consider:

  1. Annual Fee: Amazon Advantage charges a non-refundable annual fee of $99 for U.S. members, which may be a significant expense for smaller publishers or content creators.
  2. Limited Control Over Pricing: Amazon determines the retail price customers pay for your products. This means you have less control over pricing strategies and may not be able to run promotions or discounts independently.
  3. Inventory Management: Although Amazon handles the storage and fulfillment of your products, you are responsible for maintaining adequate inventory levels. Failure to keep up with demand or experience stockouts can negatively impact your sales and customer satisfaction.
  4. Returns and Refunds: Amazon manages customer returns and refunds on your behalf, which can simplify the process. However, you may have less visibility into the reasons for returns, making it harder to identify and address potential issues with your products.
  5. Limited Direct Customer Interaction: Since Amazon handles the sales process and customer service, you may have fewer opportunities to build direct relationships with your customers or gather valuable feedback.
  6. Product Restrictions: Amazon Advantage currently accepts a limited range of physical products, such as books, music, and videos. If you offer digital content or other types of products, you may need to explore alternative selling options.
  7. Competitive Marketplace: While Amazon’s vast customer base is a significant advantage, it also means you’ll be competing with numerous other publishers and content creators for visibility and sales. Standing out in a crowded marketplace can be challenging.
  8. Dependence on Amazon: By relying heavily on Amazon Advantage for sales and distribution, you may become dependent on the platform. Any changes to Amazon’s policies, algorithms, or fees could significantly impact your business.
  9. Payment Terms: Amazon pays vendors at the end of the month following the month in which the product was sold. This means there may be a delay in receiving payment for your sales, which can impact cash flow.
  10. Limited Customization: While Amazon Advantage allows you to provide product information and some marketing content, the overall selling experience is standardized. You may have less ability to customize your brand’s presentation than selling through your website or other channels.

Before enrolling in Amazon Advantage, consider potential drawbacks. While some drawbacks are similar to other Amazon selling and retail programs, weigh these considerations against the benefits to determine if they align with your business goals and resources.

Summary

Amazon Advantage is a comprehensive and robust program that empowers publishers, authors, and content creators to reach a wider audience, increase sales, and streamline their operations.

By leveraging Amazon’s robust platform, Amazon Prime, and features such as Amazon Brand Registry, Amazon Advantage members can focus on creating exceptional content while leaving the complexities of fulfillment and customer service to Amazon.


Power of Amazon Advantage: A Comprehensive Guide for Publishers, Authors, and Content Creators was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.



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