Direct, Automated Amazon Search Volume Data

Amazon Search Volume API

How direct access to the Amazon Search Volume API fuels data-driven performance

Amazon search volume data is an essential data set containing metrics that determine a keyword’s popularity. Understanding how people search for specific products or services can help you craft a product title, product descriptions, or optimizations to your online marketing that will resonate with a target audience.

Did you know that Amazon now makes search volume data available via API? They do!

What is Amazon search volume data?

Amazon search volume data is the total number of searches conducted on Amazon, across a number of categories, in a given period. The search volume data is collected and supplied by Amazon, which makes it the most reliable source of keyword data for Amazon customers.

The great thing about Amazon search volume data is that it’s available for all product categories via Amazon Brand Analytics. Amazon Seller Central and Vendor Central have direct access to the Amazon Search Volume API via Brand Analytics.

Why does Amazon search volume data matter?

As you plan your product content and Amazon campaigns, you must have a complete picture of your target keywords and what they mean for your business. Amazon search volume data can help you here by providing:

  • keyword ideas that are based on current or long-term historical trends based on search data.
  • a glimpse into how much competition there is on a given keyword (and also how many people are buying products that include that keyword in their title)
  • an idea of how much traffic those keywords might bring in will let you decide if they’re worth investing in
  • an indication of whether or not your keyword strategy on Amazon provides the impact you expected for organic and PPC search.

For more information on the benefits, see Amazon Brand Analytics Search Terms: Untapped Potential. Also, we detailed the importance of keywords in the posts Why Amazon Brand Analytics Fuels Growth and Amazon KPI Metrics For Advertising + Marketing.

How accurate is Amazon search volume data?

Unlike Google Ads based tools, this search data is 100% sourced from Amazon. While the Google keyword planner tool approximates interest in a topic, the Amazon search data reflects those relevant keywords to customers and categories.

As a result, Amazon search terms are based on actual, real-world search behaviors of users and products. For example, suppose you have 5 million users who search for “windshield wipers” every month and 1 million different items (each with their price) that apply to this term. In that case, the search volume for windshield wipers will be about 5 million searches per month.

This number does not mean that every single one of these 5 million different people was looking at windshield wipers. It only means that out of the entire population of Amazon customers who searched for something during this period, 1% looked at windshield wipers.

Amazon Keyword Search Volume API

The keyword volume API allows you to query the current search volume of a specified set of keywords for any given country. The API enables direct, automated access to keyword search volumes on Amazon.

The Amazon Search Volume API allows you to track and monitor the keyword search volume of products on Amazon. The API returns a rich, in-depth data set of metrics and dimensions, which you can then use to estimate the popularity of a product or an item in your business.

Why use the Amazon Search Volume Data API?

The data is based on actual results in Amazon search, so it’s a reliable resource to understand what people have been searching for about your product category over time. Understanding what search results may be shown to Amazon customers can assist you in product research, understand the competition, identify long tail keywords, and offer new keyword suggestions to the Amazon Ads team for PPC.

Use this data to enhance your SEO strategy by discovering which phrases people commonly use on Amazon, then optimize your content accordingly!

This can be an invaluable dataset for marketers and SEOs who want to improve their performance for their clients. The Amazon Search volume data is perfect for data-driven Amazon Sellers or Vendors. The Search API offers direct, first-party data on search behavior on Amazon.

What are the alternatives to the Amazon Search Volume API?

We don’t recommend using any tool other than manually exporting Amazon search data. The alternatives can involve unethical practices that violate Amazon AUP and DPP. For example, commercial vendors may be web and data scraping Amazon, not official or certified Amazon APIs. We only use official, verified Amazon APIs. See our Bot Free Promise.

Manually Downloading Search Volume Data

If you want to skip the use of an API, you can manually download the data. See this post to learn more about How to download the Amazon Search Terms report.


A key benefit of using the AP as your private Amazon Search Terms tool is that it saves time when working with large amounts of keywords by eliminating manual research efforts from multiple third-party sources.

The use of the Amazon Search API opens new opportunities for automation. Direct, search volume data from the API allows your team to quickly get data critical to optimize long tail keywords, find the right keyword to fuel sales, undertake competitive product research, or create a private keyword tracker to improve a product listing.

  1. Take control of by storing high search volume data based on Amazon customers into industry-leading data destinations like Amazon Redshift, Amazon Redshift Spectrum, Google BigQuery, Snowflake, Azure Data Lake, and Amazon Athena.
  2. With search term data consolidated, use your favorite business intelligence, data visualization, SQL, or data science tools like Google Data Studio, Tableau, Microsoft Power BI, Looker, or Amazon Quicksight?
  3. If you’re using Excel or Access, then there are also some plugins available that allow you to query this data directly from within your spreadsheet application using an SQL query.

Get Started — For Free

Avoid the messy, manual report download process or third-party bots and scraping tools. Tapping into the Amazon Amazon Search Volume API is a must for automating a workflow that supercharges data-driven business decisions. The official Amazon SP-API offers Sellers and Vendor direct, automated access to search data.

Optimize existing keywords for Amazon Advertising search terms, optimize product performance, discover new potential keywords, or enhance product relevance in search queries. You can pair the search data with Amazon Ads data, or other reports and metrics like Amazon glance views.

Get a fully-automated, code-free Amazon search volume data today!

Sign up for a 30-day free trial of our fully-automated Amazon Search Term data pipeline today!

Frequency Asked Questions

What is a long tail keywords Amazon?

Long-tail keywords are more specific keywords and are less competitive.

What are search terms?

Search terms are keywords used by search engines for lexical matching between an ASIN and a query.

What are Amazon backend keywords?

Amazon backend keywords are hidden phrases or search terms that are invisible to buyers.

What are Indexing and Ranking?

A keyword is successfully indexed by Amazon’s algorithm when it appears against user search.

How do you rank products?

Amazon’s algorithm considers multiple factors when deciding how to rank products within a particular niche.

What are Front End keywords?

Front-end keywords are the phrases found on your product listing.

What is the A9 algorithm?

The A9 algorithm looks at how your products perform on Amazon in its keyword category to rank their appearance in the results.

What are the benefits of adding backend keywords to Amazon listings?

Just as HTML tags increase visibility in a search engine context, adding backend keywords to Amazon listings similarly increases your impressions on Amazon.

What is the difference between a PPC ad and an Amazon search?

Amazon will not index every backend keyword you include in every ad, including PPC ads, that you create.

What are the common mistakes in product listings?

This includes posting your listing on the wrong product category, using the wrong gender, or using words out of context. Create content that is excessively long Include statements that are time-dependent like “available now,” “on-sale,” or “new” Include subjective words like “good quality” and “amazing.”

Use misspelled product names regardless if they are highly competitive keywords. Include any variations in pluralization, capitalization, punctuation, or spacing. Include words that are offensive or abusive.


  • Product Name: Vans skate shoes
  • Keyword: VansExplanation: The keyword used is a brand identifier

Direct, Automated Amazon Search Volume Data was originally published in Openbridge on Medium, where people are continuing the conversation by highlighting and responding to this story.

from Openbridge - Medium